A good design project starts by asking the right questions. If you ask your client a few questions before starting a design project, you will save yourself and your client a lot of time. And you will also save yourself from repeated modifications. As I said, a good design project starts with asking the right questions, that means having the right knowledge is very important for the success of a design project because the requirements of every client and business are not always the same.
It is very important to understand your client and their requirement so that you can keep their vision in mind while working which will help you in planning the design. At the same time, your clients will also feel connected to you and their trust in you will increase. In the end, the adva
ntage will be that the project will be completed faster and your clients will also feel satisfied.
If you do everything correctly, that client will come back to you again, which is very important. That’s more important than having a new customer every month. And there is no problem in asking questions. You can ask them questions directly or email them a completed questionnaire, or you can speak with them directly over a video call. It’s very simple. With that said, let’s start today’s blog!
Q1. What do you want to achieve with this project?
- What do you want to achieve with this project? Ask your client about their purpose or goal. Whether they want to convey some value or they want to attract a particular market. Make sure your client has a vision, and they know what they want. Try to know the scope of the project. Confirm where the designs you make will be used, what size they will be used, where they will be used, etc. For example, some businesses aim to increase their sales. Some businesses aim to increase their market value. Social workers can also be your clients, whose aim can be to spread awareness.
Q2. Who is your target audience?
- Try to know who you are designing for. Basically, who are your customer’s customers? Ask your client about their target customers, what their age group is, what they do, where they live, their gender, etc. You can also do your research on your client. But don’t just assume it, confirm it with your client. Every business has a different target audience. For example, the target audience of a cosmetic brand should be women, which is gender specific. A toy company’s target audience will be children, which is age-specific.
Q3. Who is the decision maker?
- When discussing feedback, make sure you are talking to the right person. Only talk to those who have the authority to approve your design. Keep in mind that people will appreciate and criticize your design, which is fine. But make sure that this is the person who is going to make the final decision. Also, try to find out how your customers are interested in communicating with you and how often and when they want updates. For example, someone has given you a job and you have worked accordingly. But in the end, he didn’t like the work he was for. A lot of your time will be wasted. So always talk to the person for whom you are working and whose decision matters in the end.
Q4. What’s your customer like?
- It is very important to know what your clients like. Many companies have brand guidelines, some specific color palettes, and some specific font combinations. That’s why it is very important to follow them. You can also show different examples to your client to get an idea of the type of design your client would like. For example, no matter what you like, what your customer likes is more important, and it matters more. You have to design or create animations keeping your client in mind. Because if they don’t like it, it will be rejected.
Q5.What makes you or your business different from others?
- And very important: What makes you or your business different from others? You can directly ask your clients what makes their business or company different from others so that you can focus more on those things. Ask them about their main competitors and what is it that they do, but their competitors don’t. Ask them about the problem they solve, and how their quality and pricing compare to competitors.
For example, it is very important to know a unique element. For example, mobile brands. There are many mobile brands. But people like Nokia for its durability, iPhone as a status symbol and for its brand value, OnePlus for its smart pricing, etc. Therefore, by building a design around a unique element, good marketing can be done. They are just to say 5 questions. But you can also create 50 questions using them. And they were not in any particular order. You can ask questions in any order. The special thing is that before starting any work, you must know each and every important piece of information about it. by doing this